Features vs. Benefits: How to Make Irresistible Offers Using Both

Features vs. Benefits: How to Make Irresistible Offers Using Both

Clarity in your sales and marketing materials can mean the difference between a “yes” or a “no”. That’s why it’s most effective when you make it plain for your prospect.

In this episode, Danielle Towner will break down the steps to make an offer your customers can’t refuse:

•Relate to the problem and your potential client (storytelling).
•Present the product or service (the problem solver).
•Discuss the benefits (what’s in it for them?)
Share some of the features (what the product or service has and does).
•Close with a call-to-action (how can they buy).

Use this strategy for email sales sequences, landing pages, product descriptions and more!

Follow @dreamworkcreatives on Instagram for more sales and marketing tips!

Danielle Towner | Entrepreneur + Creative Marketing

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As owner of Dream Work Creatives, LLC, Danielle has the opportunity to use her gifts of business development and creative expression. She has a passion for helping solo entrepreneurs and small businesses make their dreams work through marketing and creative strategy. Danielle’s digital marketing services have helped countless businesses build their brand awareness and online presence using social media marketing, website design and content marketing. Her blog features business and lifestyle growth tips and “Dreamer’s Den Podcast: Entrepreneurs Making the Dream Work”. During her free time, she enjoys travel, movies, books and the endless joy of her little one.